Hoyt Layson 6202 Miramonte Drive
¹
Orlando, Florida 32835
email: hoyt@layson.net
(727) 424-6180
Award-Winning Inventor and Innovator
developing products and services by fusing enabling technology and conducting R&D and product development in the areas
of IT, ERP, Wireless, Software Applications, M2M, Embedded Devices, Streaming Media Content Delivery, NFC, LBS, M2M, GPS,
BI, DW, Web 2.0, SOA, NFC .Net and SaaS & PaaS, Server Virtualization, Cloud Computing and E-Commerce integrating shopping
carts to design products to fill real-world needs. A strategic planner, melding technology and business development experience
to define product strategy , define customer requirements, design and develop products and implement change within an organization.
Experienced Project management and new product development leading large government aerospace & defense and NASA programs
for complex systems and global commercial company development teams for new commercial products. Direct P&L experience
of $200M annually, and managing product development teams of 200+ software and hardware developers. Research & Development
Experience with government R&D labs, commercial think tanks and leading universities. Extensive experience ranging from
the quality assurance demands of man rated space qualified hardware and software to mission critical commercial systems and
software. Experience for the full life cycle of product and service requirements definition, development, testing, integration,
provisioning, operations, support and end of life replacement.
Executive Summary:______________________________________________________________________________________
8CIO & CTO Holds 5
U.S. Patents, 6 Patents Pending
8 U.S Department of Commerce National Medal of Technology Nominee
8
2 NASA Awards 82 Honeywell Awards
Seeking a new career in organizational leadership as a Senior Program/Product
Manager, Director, Principal Subject Matter Expert (SME), Principle Consultant, or Senior Management in the high technology
marketplace to take a company to the next level. A technology leader in complex systems & computing architectures for
M2M applications, SOA, SaaS and PaaS Cloud systems and IT systems with R&D, P&L, provisioning, customer support and
new business development experience.
- Strategic planner experienced in the areas
of customer relationships, program management, corporate governance, mergers and acquisitions, joint ventures and alliances
and international outsourcing.
- Technology innovator taking either enabling technologies or inventing new technologies to meet customer
requirements in the wireless, geospatial and information technology domains.
- Visionary for transformation,
combining technical and business acumen to develop sound business models, obtain funding, implement crisis management and
drive profitable growth in the emerging technology space.
- 15 + years experience as a “C” level executive
experienced in corporate governance working Fortune 500 corporations like Honeywell and General Dynamics as well as entrepreneurial
startups & private companies.
- Innovator taking corporate visions and implementing them into deliverable products and services.
- Driven by success and
challenge, winning awards from both customers and employers.
- A true systems architect, researcher and developer that works with complex systems and requirements to partition
and define development activities in order to deliver product roadmaps and customer solutions within time and budget.
- Astute decision-maker,
using best practices and benchmarking to facilitate consensus building & teaming across multi-site development teams and
implementing work breakdown structures.
- Skilled in obtaining team buy in to schedule and cost goals.
- Skilled in profitability improvement having saved two companies
from liquidation.
- Experienced in business development, customer relationship building, strategic planning, ERP, M&As, R&D, IT/IS
management, project and program management, supply chain management, technology development, outsourcing, contract manufacturing,
requirements traceability and technology integration.
- Ability combining high level of technical skill with significant business acumen thereby identifying real-world
needs and developing the strategic plan, product and service roadmaps and operating structure to develop, market, and support
cutting-edge products filling system architecture technology niches.
- Process oriented from requirements to development to provisioning to support.
- Quality
process experience starting with Malcolm Baldridge and Edwards Deming.
Accomplishments:______________________________________________________________________________________
4 COO and VP Engineering for LifeCare Technologies
developing devices and software for hospital perionatal, emergency room and computerized M2M pharmacy carts.
4 NASA award for designing the fault tolerant
fiber optic network for NASA’a Space Station and the command and control system for the air revitalization system.
4 Designing advanced Location Based M2M
Products and Services for Oil & Gas to track helicopters, boats, containers, assets and workers for offshore exploration
and production.
4 Delivering advanced streaming video codec
M2M technology pushing HD video over 3G networks to smart phones and data centers for HD video & audio media distribution,
surveillance and security applications in Brasil, Singapore and China.
4 Filed Patent in 2010 for M2M Digital Signage system and Location Based Advertising to target media delivery
based on the location of fixed and mobile signage, smart phones with NFC (Near Field Communications) and to determine viewers
of digital media using smart phones and NFC (Near Field Communications). System implements Cloud Computing that integrates
publishers of media content with recipients (subscribers and non subscribers).
4 Designed an delivered the corporate Intranet and managed IT and ERP services for Verizon
combining the products and services of Bell Atlantic and GTE telephone companies transitioning the two disparate systems into
an integrated system following the merger of Bell Atlantic and GTE to form Verizon.
4 Recognized with “Partnering Award” from Honeywell for developing business plans, product roadmaps
and strategic planning integrating 4 different global business units in a Fortune 50 corporation to deliver new products and
services for DoD, NASA and classified agencies leveraging technologies developed with DARPA (Defense Advanced Research Projects
Agency), Honeywell Systems & Research Center. MITRE and MIT Lincoln Labs for commercial applications.
4 Designed, developed and delivered next generation M2M vehicle
telematics and logistics system as the CTO & CIO of Astrata Group for the oil & gas supply chain by designing a new
embedded device using both GSM and InMarSat communications interfaced to the vehicle CANBus and a Cloud based data warehousing
back-end to process key new unique parameters specific to the oil & gas industry which secured Shell fleet contracts in
the Middle East
4
Designed, developed,
and delivered as CTO & CIO of Astrata Group the largest, most secure location-based (LBS) M2M Vehicle Telematics Homeland
Security service that was a covert embedded tracking device using cellular data communications to a Web enabled SOA Server
Virtualization implementing Cloud Computing Software as a Service (SaaS) and Platform as a Service (PaaS) vehicle telematics
system enabling data fusion and data mining of more than one million assets; designed low power miniaturized embedded hardware
and software for covert vehicle installations and a scalable back office with six TB SAN storage based on SAAS, SOA, .Net
and WCF. Managed Global IT SaaS and PaaS for Asia, Africa, Middle East and Europe.
4 Invented first RFID GPS M2M wireless tracking device for criminal offenders as the inventor and SVP Engineering
Pro Tech Monitoring; earning four patents in the areas of RFID, Web, wireless, GIS, GPS, data warehousing and LBS; securing
$10M in VC funding; delivering a product and service offering and reducing recidivism of released criminal offenders and predatory
offenders such as pedophiles from 66% to 3%.
4 Architected a distributed Web enabled virtualized server Cloud system as the Director of Engineering at General
Dynamics to process more than one million M2M GPS transactions per hour; created and Patented data fusion, business intelligence
and data warehousing back-end to correlate crime incidents with released criminal offender tracking data.
4 Directed $200M budget and 200+ software developers as Honeywell
program manager to create data management and communications networks for NASA’s International Space
Station.
4
Developed $100M
in new business for multiple Honeywell divisions combining products and services to provide new product and service offerings
for complex systems to existing and new customers via direct sales and new channel partners.
Business Strategist leading go-to-market planning and operations to develop, deliver, manufacture,
market, and support advanced technology hardware and software products.
4 Averted 2006 bankruptcy of fleet management vehicle telematics
company and landed largest M2M contract in fleet vehicle telematic’s management industry’s 10-year history valued
at $90M.
ù Resolved technical problems in product
line within three months to reopen revenue and order pipeline.
ù Worked with a Middle East government resulting in a sole source USD $93 M contract
ù Saved $4M and improved productivity 40% by restructuring engineering
R&D/IT divisions, relocating key personnel to Singapore, rebuilding team, outsourcing manufacturing to China, outsourcing
software development Viet Nam, India, United States & Europe, and integrating a geographically dispersed software development
environment. Developed new markets in Asia and the Middle East using channel partners and distributors.
ù Outsourced global IS and IT operations and implemented ERP
to rapidly meet new Sarbanes-Oxley requirements.
4 Launched and headed business unit to develop and market miniature M2M tracking devices and sold for $20M.
ù Designed, developed and Patented a revolutionary
data mining, data warehousing and business intelligence system integrating law enforcement and criminal justice data bases.
ù Designed first body-worn, tamper-resistant
GPS/GSM tracking device for law enforcement, corrections, and military applications.
ù Directed strategic planning and business development, and
identified acquisition partners.
Career Overview
Subject
Matter Expert Consultant: 2009 – Present
ù Working with Fortune 500 clients as a
Subject Matter Expert in the fields of M2M devices and systems, Cloud Computing, SaaS, PaaS, SOA, Location Based Services,
Geospatial, Vehicle Telematics, Media, Wireless HD Video over Wireless Cell Networks, Digital Signage, RFID, DW, BI, GPS,
GIS and wireless. Supporting clients in the area of Patent Infringement cases in the USA and UK.
ù Designing new M2M products and services for Oil & Gas
exploration and production locating and tracking helicopters, boats, containers, assets and workers in offshore environments.
ù Writing new Patents and developing Intellectual
Property for clients in the areas of Wireless Streaming HD Video, Digital Signage, RFID, Location Based Services (LBS), Machine
to Machine wireless communications (M2M) and wireless smart phone applications.
ù Designed new distributed system architecture integrating smart phones and M2M applications with enterprise
back office incorporating data warehousing and business intelligence. Filed Patent application.
ù Filed Patents for new applications of RFID technology, Internet
based advertising and revolutionary flame retardant fabric.
Chief Technology Officer & Chief Information Officer Astrata:
2005 – 2008
ù Lead strategic planning and product roadmap LBS, Vehicle Telematics and M2M development for Europe, Asia, Middle East
and Africa. Responsible for all IT operations for Asia-Pac, Europe, Africa and the Middles East for all corporate operations
and customers.
ù Led business development effort to win
USD $93M sole source vehicle telematics contract in the Middle East.
ù Led software and hardware development teams in five countries and contract manufacturing on two continents
for M2M devices and applications; developed, managed and supported outsourced Web SAAS , Paas, SOA Cloud Computing applications
for Europe, Middle East and Asia Pacific markets.
ù Technical leader for the internal SW developers and outsourced SW developers in the USA, Denmark, Malaysia, Viet Nam
and India for M2M vehicle telematics. Outsourced contract manufacturing to China, Malaysia and Singapore.
ù Pioneered new distributed IS/IT Cloud Computing M2M architecture
implementing WCF, SOA, SaaS and PaaS to provide high throughput, scalability, security, availability and reliability for Homeland
Security applications and M2M Vehicle Telematics. Developed ruggedized packaging for embedded M2M LBS devices, high availability,
tracking, command and control in accordance with national Homeland Security projects in Singapore, Qatar and China for covert
installation requirements.
ù Designed new scalable, reliable product
line with embedded applications in M2M, LBS, vehicle fleet management, and logistics, including high-security markets in oil/gas
transportation, HazMat vehicle tracking & control and cash-in-transit vehicles using GPS, GSM and satellite communications.
ù Restructured and relocated engineering
R&D and IT divisions from South Africa and Europe to Singapore; upgraded global IT support and ERP for Asia, Middle East,
Africa, and the Americas; contributed to business development, and implemented Sarbanes-Oxley IT compliance.
Director of Engineering (2002 – 2005) General
Dynamics: 2002 – 2005
ù Introduced and led business unit in emerging M2M body worn tracking device market for military and commercial
markets, strategic planning, growing revenues, coordinating spin-off, and negotiating profitable sale of business to Homeland
Security, L.L.C.
ù Designed Web based & back office Cloud
architecture, data fusion, and data warehousing system architecture for real-time processing of M2M device with GPS and sensor
transactions to an automated crime scene correlation data base integrated with law enforcement IS/IT systems.
ù Created Web based data fusion and data
warehousing for M2M device with LBS and sensors applications, securing U.S. patent for the technology.
ù Individual contributor developing all intellectual property
for the business unit.
Owner & Consultant Technology
and Business Development Consulting
Advanced Systems Engineering: 1998
– 2002
ù Commercialized a Department of Defense,
high-performance massively parallel processing modeling and simulation computing product for complex systems for Honeywell;
spun off business as Tandel Systems.
ù Designed new corporate Intranet as an individual contributor consultant for Verizon following merger between Bell Atlantic
and GTE reporting to the SVP of IT for Verizon.
ù Hired as COO to bring Hospital Software Company from Chapter 7 liquidation through Chapter 11 Bankruptcy reorganization
and solved technical and budget problems for successful sale to PASCO consultants, Ltd in the UK.
Chief Scientist, EVP & Co-Founder Pro
Tech Monitoring: 1995 – 1998
ù Launched startup to develop and market released criminal offender tracking device based on RFID, GPS, M2M
wireless and Internet; developed business strategy, obtained state and federal contracts, obtained $10M in VC funding; designed
and implemented IT infrastructure and data center; grew operations to 50 employees and sold at a profit to an Israeli defense
company. Recently purchased by 3M for $230M.
Chief Technology & Information Officer
National Computer Claim Services: 1992 – 1995
ù Developed universal specification for
electronic healthcare/dental claims and launched first centralized clearinghouse covering all government (Medicare and Medicaid)
and commercial third-party processors/payors.
ù Processed in excess of five million claims per year; sold to First Data Corporation and later spun off as Envoy.
Technical Director & Business Development Manager
Honeywell Space & Strategic Systems: 1992
& Prior
ù Headed $200M annual R&D budget for
the space station data management system project and developed high speed fault tolerant communications network; led 200+
software developers across three locations; earned Honeywell awards for technology, project management and business development.
ù Program manager for $5M life support control
systems, $10M launch complex conversion, invented $100M Range Tracking System for the USAF and other diverse classified projects
including space vehicle modeling & simulation and data fusion processing for interception of space-borne re-entry vehicles
earning one technical achievement award from Honeywell two program management awards from NASA.
ù Worked as technical lead for business development, marketing
and sales as the customer interface to define customer requirements.
ù Technical lead for classified surveillance programs and special projects.
ù Technical Liaison to Honeywell Sensors and Systems.
Technical Profile
Master of Engineering – Computer Science Rochester Institute
of Technology – Highest Honors 1981
Bachelor of Technology – Computer Science Rochester Institute of
Technology – Highest Honors 1985
U.S. Patents___________________________________________________________________________________________
#5,731,757: Portable Tracking Apparatus for Continuous Position Determination of Criminal Offenders and Victims
#5,959,533: Tamper Detection for Body-Worn Transmitter
#5,982,281: Offender and Victim Collision
Avoidance Warning System
#6,014,080: Body-Worn Active and Passive Tracking
#6,405,213:
System to Correlate Crime Incidents with a Subject’s Location
6 Patents Pending
Certifications___________________________________________________________________________________________
Microsoft Certified Professional (MCP) NT4 and 2000, MCP+Internet NT4, and MCP+Site Building NT4 and 2000
Microsoft Certified Systems Engineer (MCSE) NTF and 2000; MCSE+Internet NT4
Microsoft Certified
Database Administration (MCDBA) 2000
Microsoft Certified Trainer (MCT) 2003
Adjunct
Faculty, University of Phoenix
Adjunct Faculty, Saint Petersburg College
Notable Mentions and Awards
2006 United States Department of Commerce National Medal of Technology Nominee for GPS and Cellular Wireless
Technology
1995 Honeywell Partnering Award for Developing Strategic Partnerships Between Honeywell Operating Divisions
1991 Scientific Honeywell Publication for Data Management System Design on Space Station Freedom
1990
NASA Spin-Off for High-Speed Fault Tolerant Networking
1987 Honeywell Engineering Award for Design Contributions
on Space Station Freedom
1987 Honeywell Sweat Award Nominee
1986 NASA
Certificate of Appreciation for Design of Automated Life Support System
1986 Space Shuttle Award for Significant
Contributions to Manned Space
Eagle Scout w 2 silver palms, Order of the Arrow, Boy Scouts of America
Key Areas of Expertise:_________________________________________________________________________________
• Customer & Marketing Requirements Definition •M2M • SOA • Project management • Product
Development • Startegic Partnerships • IS IT Management • Competitive Analysis • Complex
System Architectures• Research & Development for embedded HW and SW • RFID • NFC • Scalable Web and
Back Office systems supporting SaaS and PaaS Cloud Computing applications •Modeling & Simulation •Business Development
•International marketing and sales •Federal, State and Local Government contracts •Wireless Systems •Data
Warehousing, • GIS and GPS Information Systems • Embedded Software and Hardware Design, Integration, and Testing
• Scalable System Architectures, Engineering, and Administration • Software Development Outsourcing and Contract
Manufacturing • Agile Development • SDLC • Patent Writing and Patent Litigation
Clearance:_______________________________________________________________________________________________
Prior Top Secret Clearance/TKSI with Full Scope Polygraph
